brand awareness campaign

CHAPMAN'S
YUKON BIG

ask:

Create an awareness campaign for Chapman’s new Yukon ice cream bars and cones to drive entry for their "Canada 150 contest".

solution:

We hit the streets and asked Canadians BIG questions. Those who answered correctly were awarded a BIG Yukon Gold Ice Cream Bar. Our team gave out hundreds of prizes, including one grand prize trip to the Yukon. As a result of our efforts, Chapman’s Yukon Gold Bars received a boost in brand awareness.