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target audience
CONAIR
EVEN CUT
ask:
Develop creative that will appeal to the do-it-yourself groomer who values time and money but doesn’t want to sacrifice quality.
solution:
We developed a plan that would allow us to capture a unique :30 second video asset for TV, 4 x :15 second “How to Groom” video assets for social/digital, and a collection of photos for use in print and online. All assets were captured in a single day.
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