target audience

CONAIR
EVEN CUT

ask:

Develop creative that will appeal to the do-it-yourself groomer who values time and money but doesn’t want to sacrifice quality. 

solution:

We developed a plan that would allow us to capture a unique :30 second video asset for TV, 4 x :15 second “How to Groom” video assets for social/digital, and a collection of photos for use in print and online. All assets were captured in a single day.