PURXIUM AIR PURIFIER
Create a TV spot that introduces the Cuisinart PuRXium air purification system and its ability to remove 99.9% of airborne bacteria, viruses, allergens and other airborne particles, even odours.
Cuisinart wanted consumers to know that just because the surfaces in your home are clean, it doesn’t mean that your house is as clean as it can be. We created content for TV, social and digital that was deployed across Canada and in the US. Each piece was designed to educate viewers on the benefits of clean air and drive to purchase.