product showcase, photography

CUISINART

WAFFLE ART

ask:

Showcase the unique features and versatility of the Cuisinart standup waffle maker.

solution:

We developed four unique recipes which highlighted the different features of the standup waffle maker. Each recipe had its own :30, :15 and :06 second assets which drove consumers to purchase. Video and photography assets were also used on social and digital channels.

work