recipe video series

CANADA BEEF

REFRESH YOUR COOKING

ask:

Create a video series that inspires viewers to cook with Canada Beef.

solution:

We developed the ‘Refreshing your Cooking Lesson’ video series. Viewers would watch, learn and cook a diverse range of recipes featuring Canada Beef. Simple, unique and multi-cultural recipes left viewers hungry to test each recipe at home. All the videos produced had a long-form version and a cutdown that was used on social and sponsored digital executions.