promote brand partnerships

CHAPMAN'S

DON'T BE FOOLED

ask:

Promote the partnership between Chapman’s Ice Cream and the Dairy Farmers of Canada while highlighting the fact that Chapman’s uses 100% real Canadian dairy in its products.

solution:

We created 5 x :15 second spots for use on tv, social and digital. Each comedic execution emphasized the authenticity and pride of using 100% Canadian dairy.