brand awareness campaign
Create an awareness campaign for Chapman’s new Yukon ice cream bars and cones to drive entry for their "Canada 150 contest".
We hit the streets and asked Canadians BIG questions. Those who answered correctly were awarded a BIG Yukon Gold Ice Cream Bar. Our team gave out hundreds of prizes, including one grand prize trip to the Yukon. As a result of our efforts, Chapman’s Yukon Gold Bars received a boost in brand awareness.