TV commercial

THE GROCERY FOUNDATION

THE MAGIC NUMBER

ask:

Inspire Canadians to help put an end to food insecurity for school-aged kids across the country.

solution:

We created a national campaign led by a :30 second TV commercial and supported it with a 360º omni-channel approach including retail, digital ads and social posts. Our approach increased the Grocery Foundation’s brand profile and consumer engagement which led to over 5000 meals reaching student nutrition programs in Ontario.