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Case Study

Prestone
Next Evolution Overview

Objective

To introduce Prestone's premium EV fluid through a compelling visual story, highlighting its essential role in protecting electric vehicle systems.

Creative Concept:

Our goal was to blend cutting-edge EV technology with the natural world, creating a virtual showroom surrounded by a lush boreal forest to symbolize the harmony between innovation and environmental consciousness. Using Houdini, we crafted realistic fluid simulations that emphasized the product’s protection of EV systems, while Blender allowed us to rapidly design and render a photorealistic environment. This combination delivered a dynamic visual experience that highlighted the technical excellence of Prestone’s EV fluid. 

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​The video was showcased on a large video wall at Prestone’s expo booth during the 2024 Battery Show, allowing attendees to experience the brand’s dedication to sustainability and high-performance technology. Through our digital design and animated storytelling, we crafted an immersive experience that brought Prestone’s vision to life for the expo audience.

Campaign Impact:

The video presentation captivated attendees, positioning Prestone as a leader in the EV market. By bridging technical innovation with an appreciation for the environment, we created a compelling narrative that resonated with both professionals and EV enthusiasts, reinforcing Prestone's brand commitment to the future of electric vehicle performance.

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